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Careers

Marketing Director

Brooklyn, NY • Remote Optional • EST US Time Zones • Growth Team

We love Bikes!

We are a well-funded consumer-tech hardware startup based in Brooklyn, New York. Biking is our passion, and our mission is to make cycling easier by offering the public affordable and accessible e-bike technology. We are seeking talented and innovative thinkers to help us scale rapidly.

CLIP, our first product, is a portable propulsion device designed to enable e-bike functionality on regular bikes at a fraction of the cost and complexity of an e-bike or traditional conversion kit. CLIP was featured as a Top Innovation at SXSW 2021 recognized as a TIME Magazine 100 Best Inventions for 2020 and also won a Fast Company Innovation by Design Award last year. CLIP is the only product in the bike mobility upgrade category that is pure ‘plug & play’. And not to brag (well, maybe just a little)… CLIP is light, fits in your backpack & looks great charging on your desk.

At Clip, you will do the work you love, be yourself, and help make a positive impact on climate change and urban congestion, as well as enhance recreation and fitness by persuading people to bike further and more often. If this sounds compelling, a position at Clip may be the right fit for you!

What you will do:

As part of our Growth team, you will be focused on building customer demand for Clip as rapidly as we can scale manufacturing. We are looking for an individual that is ready to join the fast-paced culture of an early-stage company and also brings the experience of having successfully done it before. Someone who can not only help build brand strategies for diverse market segments but develop and execute a comprehensive marketing plan.

You will work directly with Clip senior leadership and third-party professionals to develop communications and digital marketing, establish our branding, build a long-term growth strategy and drive down CAC.

Responsibilities:

  • Understand the CLIP customer and market opportunity. 
  • Build a data driven Market analysis framework for the US market. 
  • Develop a creative, cost effective marketing strategy and roadmap.
  • Manage end-to-end marketing channels: strategy, planning, execution, budgeting, analysis and optimization.
  • Design methods to test and rank market hypotheses across all possible channels.
  • Maintain campaign performance reporting, highlighting successes, failures, trends, and opportunities.
  • Work with the CEO, creative team and PR teams making sure all performance marketing creative assets are built in a data-driven approach.
  • Sync with content creators, promotion partners and influencers.
  • Define and measure results from all aspects of marketing strategy.
  • Bring new tools, trends, and best practices to the team.

You have:

  • Seven or more years of verifiable marketing success at high growth direct-to-consumer product companies.
  • A well-rounded understanding of marketing strategies and tactics, including branding,   product, affiliate and content marketing, lead generation, SEM, social media, analytics and the creative process. 
  • Proven, hands-on success in hitting aggressive CAC goals through effective digital / paid social / affiliate marketing.
  • An obsession with growth, numbers and continual improvement through testing.
  • A blend of creativity and analytical skills with a strong results-oriented, metrics-driven approach to problem solving.
  • An exceptional ability to communicate effectively – verbally and in writing.
  • An entrepreneurial spirit and a true team player.
  • A can-do, take-ownership, attitude!
  • A bachelor’s degree and are tech savvy.

Nice to haves:

  • MBA from a competitive program
  • An existing passion for biking
  • Proven expertise building online communities and launching new products.
  • Experience in the mobility space
  • Located in NYC.

Benefits:

  • A competitive salary
  • Meaningful equity participation
  • Health Care
  • Access to the brilliant Newlab ecosystem of inspired entrepreneurs in Brooklyn
  • A position that improves community health and helps the planet

We encourage and welcome applicants from all backgrounds and all decisions regarding hiring, promotion, discipline, and discharge are based on qualifications, merit, and the needs of the business. We are an equal opportunity employer.

Location: Can be Partially Remote but in location at Brooklyn, New York preferred. Employment Type: Full time Start Date: TBD

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