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Our Mission

To get more urban commuters on bikes & reduce intra-city car dependency.


The ITDP estimates that the total reduction in urban transportation emissions by 2050 could reach 50% if cities aggressively pursue policies to promote sustainable modes.


If we can reduce Intra-city car-dependency by 25% for NYC commuters by switching to bikes, the result could be a staggering decrease of 750 million pounds of Co2 emissions per year

That’s the equivalent of planting 1.25M trees on an area 6.5 times the size of Manhattan and taking 50,000 vehicles off the streets of NYC

source : | Rolling Carbon: Greenhouse Gas Emissions from Commuting in New York City

Cars have the most expensive Carbon & Ground footprint


The Opportunity | Growing bike ridership

Addressable market above 5million bike-enthusiasts who would bike more often if key barriers of effort and safety were removed.

Bike ridership in the U.S. grew by 25% since 2016.


The National Household Travel Survey showed that the number of trips made by bicycle in the U.S. more than doubled from 1.7 billion in 2001 to 4 billion in 2009

From 2000 to 2013, bicycle commuting rates in large BFCs (Bicycle Friendly Communities) increased 105% — far above the national average of 62% and more than double the rate in non-BFCs (31%).

source : League of American Bicyclists